Southrnfresh is an automotive blog focusing on the automotive scene in the southern United States. Based on the nature of the types of vehicles showcased by Southrnfresh, I felt that their brand image should reflect some classic racing styles with a modern feel. Along with the logo I’ve also assisted SF in producing merchandise, business cards, and other related collateral.
Skills Branding, Design
The brand image is kept fairly consistent across the line of merchandise from the initial launch. Pictured here is a logo variation created especially for the 2016 Import Alliance meet in Atlanta, GA. Follow the link below to see the rest of the Southrnfresh merchandise in their online store.